BIGGEST TREND IN HEDGE FUNDS GOING INTO 2022 WAS FEMALE FOUNDERS. IT WILL BE INTERESING TO SEE HOW THESE NEW FUNDS CLOSE THE YEAR.

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Diversity is a key element of every conversation we have with our clients when launching a search. Every firm is interested in building a sustainable and competitive workforce that reflects society as whole. In short, an employee population that includes a range of individuals with various racial, ethnic, socioeconomic and cultural backgrounds. Why is it important? Simple, by weaving together a workforce that is reflective of society as whole, you will produce results that will be attractive to the firm’s stakeholders and investors. Resulting in a growing and profitable enterprise.
So as recruiters in the hedge fund space for 35 years, who have who have witnessed what was exclusively an old boys club evolve into an industry with a rich and diverse workforce, we welcomed the launch of several significant female led hedge funds in 2021 and 2022. Talented investors such as Mala Goankar and Divya Nettimi have launched sizable funds in the last 12 months, attracting blue chip investors across the institutional spectrum. In addition to these two who have an investing pedigree that includes Viking, Lone Pine and Goldman Sachs, there are 78 other funds of various sizes run by woman. So not only is the industry becoming more diverse, the leadership/ownership is as well. So, as part of our 4th quarter industry review, we will be gathering the thoughts of some of these industry pioneers to hear their market views after a very challenging year, as well as have them reflect on what has been like to launch and run their own fund. Look for it here and our podcast.

PE-ople crisis: ‘Everyone’s running out of candidates’ from PRIVATE EQUITY NEWS

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By

Sebastian McCarthy

Private equity houses have been on an acquisition spree in the past 12 months, but there is still one asset that many of them are struggling to obtain: people.

Buyout shops are racing to raise larger funds, expand into new markets and deploy vast warchests of capital, but the growth spurt has led to a dearth of new talent for hire and an upwards spiralling of salaries, according to industry executives and recruiters.

Intense competition from the technology sector is compounding the problem, with startups and Big Tech companies luring in young employees who typically come from private equity’s traditional hiring grounds of investment banking and consultancy.

London calling
The shortage comes after a frenzied spell of recruitment for the private equity industry.

US buyout giants have been at the forefront of those beefing up their teams across Emea, particularly in London. Blackstone’s headcount at its European headquarters in Mayfair had swelled to 541 employees by the end of last year, up from 364 at the start of the pandemic.

During the same period, KKR grew its Emea headcount to almost 400, up by 100 people since 1 March 2020, with around half of the newcomers joining its London office.

London teams have been growing in the wake of an acquisition spree in the UK last year: At £45.8bn, the cumulative value of the 235 buyouts of UK-based companies last year represented the biggest headline figure in the 35-year history of the Centre for Private Equity and MBO Research (CMBOR), surpassed on an inflation-adjusted basis only by the £44.1bn recorded in 2007.

The job boom also comes amid private equity’s expansion into alternative types of investment: be it credit, real estate, infrastructure or areas of personal finance such as private wealth.

“Everyone is hiring, so we’re finding it’s becoming candidate-scarce. Everyone’s running out of candidates,” Charlie Hunt, principal consultant and director of UK at Private Equity Recruitment (PER), tells Private Equity News.

Yet private equity firms are not the only ones looking to expand. Fast-growing tech companies are also on the hunt for young talent, and the two sectors are starting to compete for the same employees.

Hunt says: “You’ve now got technology companies being a new career path for people, either startups, fast growth tech or very established places like Google and Ebay. And then you’ve got more firms that have raised bigger funds or launched new vehicles, and when you put all of this together it’s incredibly competitive for people.”

Johnny Colville, a managing director in Houlihan Lokey’s financial sponsors group, is seeing appetite shifting away from less traditional PE career paths towards tech: “PE has consistently attracted the best talent from across the financial services eco-system on the premise of ‘jam tomorrow’. After the obligatory few years in banking or consulting, making the jump to the buyside offered the opportunity to be at the heart of the dealmaking action, with the prospect of considerable financial reward to follow.

“However, the PE industry is facing stiff competition from Big Tech, venture investors and an appetite for startup risk that was lacking in prior generations. The financial crisis continues to cast a long shadow and many ambitious employees are choosing roles within Big Tech, not least driven by a strong sense of moral purpose and brand association.”

PE funds which do not have a focus on tech “will almost certainly find it increasingly more difficult trying to find talent from the banking or consultancy pools, given tech seems to have such a strong pull for these professionals”, according to Kadeem Houson, who covers private equity recruitment at Kea Consultants.

That could be bad news for generalist buyout funds, he adds: “When we looked at buy side to buy side moves – people moving from fund to fund – we have seen a 10 to 15% increase in people going from traditional buyout generalist strategies going into venture, growth and tech-oriented investing.”

The double whammy of tech firms poaching talent and industry expansion is causing salaries to spiral.

Pay for junior private equity professionals in Europe has jumped by 52% over the past two years, according to analysis in October last year from headhunters Heidrick & Struggles.

Private equity investment professionals with up to two years experience across Europe and Africa earned an average of €178,600 (£152,000) in 2021, up by 11% compared with 2020, but up by 52% from the €117,300 paid out in salary and bonus in 2019.

Signs of a pay jump have emerged in the results of the listed private equity giants too: earlier this month Apollo Global Management said that its 2021 expenses for compensation and benefits were $3.49bn, more than triple the previous year, calculated using generally-accepted accounting principles, or GAAP.

PER’s Hunt says there is a “vicious circle of people looking over their shoulder saying ‘I need a raise now’’’.

While banking and consultancy candidates often wait to receive a bonus before moving across to private equity, some buyout shops are also now offering to pay it for them to speed up the process, according to Kea Consultants’ Houson.

“They are willing to pay people out of bonuses or offer sign-on bonuses just to get people out quicker given the need is quite intense. Also it offsets competition by taking them out of the market quickly,” he says.

LP pressure
It is not only general partners but limited partners who are feeling the pressure of finding new employees. For LPs, the shortage has been intensified by the fact that many of them are facing unprecedented requests for new capital commitments, according to Gabrielle Joseph, head of due diligence and client development at private equity fundraising advisory firm Rede Partners.

“Across the whole of the industry there is a squeeze on talent,” she says.

“The rise of tech is definitely causing some competition for talent…It’s a particular issue at the junior talent end where you are directly competing with tech. Separately, it’s to do with the overall boom in the industry creating a lot of job opportunities that are struggling to be filled at the moment and the intense competition to fill those positions at all levels.”

Be it GPs or LPs, with record volumes of capital flowing through the sector, the search for new talent is only likely to intensify in the months ahead.

World’s Best Private Banks 2022-Rankings From Global Finace-Global news and insight for corporate financial professionals

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Private banking has been tested by nearly two years of the Covid-19 pandemic. The industry passed with flying colors—and with considerable help from buoyant financial markets.The global rich stuck by their bankers, even as the profession’s traditional lifeblood—cozy personal interaction—abruptly stopped flowing. Assets under management at the top 25 global private banks swelled by 14% to $29 trillion in the year to June 30, 2021, according to consultant Aite-Novarica Group. “The biggest banks and wealth managers proved themselves quite resilient and robust,” says Meghna Mukerjee, the firm’s London-based senior analyst. “They have remained close to current clients and managed to bring in new clients.”

Indeed, high-net-worth individuals seemed to become more attached to private bankers as pandemic-related turmoil swept through their businesses, families and portfolios. DIY financial management went out of fashion; the family confidante came back in. “Our surveys show more than 80% of clients are satisfied or very satisfied with their banks,” says Nalika Nanayakkara, who leads EY’s wealth and asset management practice in New York. “Advisers are stepping up to be trusted advisers.”

A massive shift to online communication may prove a blessing for banks as a cost-cutting tool. “Productivity has gone up for many professional services,” says Jill Zucker, a senior partner at McKinsey & Company in New York. “There’s no travel time, and much less time lost running from meeting to meeting.” If the Zoom era lasts post-pandemic, which seems likely, banks may also save on compensation by shifting advisers out of the highest-cost financial capitals, she adds.

More good news: The pandemic, and the surprising bull market that accompanied it, ignited a worldwide investment fever among not-yet-rich individuals. US citizens alone opened 29 million new brokerage accounts, enthusiasm not seen since the 1990s, Zucker says.

That widens the feeder pool for private banks, and this year the best of them mastered new methods to fish in it. “The funnel has opened up,” Mukerjee says. “Through social media platforms, advisers can reach a whole new set of clients they weren’t looking for before.”

Read the whole review here: https://www.gfmag.com/magazine/december-2021/worlds-best-private-banks-2022

Top Three Community Banking Trends for 2022- Gabe Krajicek, Kasasa

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Competition in the banking sector has heated up over the past year as a result of the COVID-19 pandemic accelerating the shift to digital services.  But, as businesses and local communities re-engage with more in-person interactions, community financial institutions (CFIs) could be set for a period of growth. As financial services and banking technology providers plan for the rest of the year and into 2022 amid mixed pandemic recovery and uncertainty, these are the top trends in community banking that leaders should look out for.

Keep competitive with partnerships

he recent health crisis forced all financial institutions, big and small, to rethink their digital customer experience. Digital banking is not going to retract after the pandemic – this trend is even more important for community financial institutions (CFIs) who have traditionally relied on in-person services.

According to a 2021 eMarketer survey, 89% of US consumers say they use mobile banking channels, and 70% say mobile banking has become the primary way to access their accounts. Consumers will continue using digital banking solutions, as they now have plenty of familiarity and flexibility with digital banking.

In the past year, CFIs have increasingly partnered up with fintech service companies to build digital banking services without sacrificing the community investment benefits of local banking.

These partnerships were key to helping local businesses apply for Paycheck Protection Program (PPP) loans – more than 80% of businesses filed applications digitally with their banks. CFIs that were prepared for this digital shift with partnerships saw success in obtaining PPP loans for their customers.

We are sure to see future success from local banks and credit unions leveraging the digital power of fintech and pushing more capital towards product advancements through these partnerships.

CFIs that want to stay on top in the next 5 years should not plan to slow or stop these partnerships – they will be essential to stay competitive with the bigger digital brand power of larger banks.

Personal equals power

One aspect of banking where CFIs have looked to outshine the competition is customer service. Studies show consumers crave a personal connection with the brands they trust, and nowhere is trust more important than banking.

CFIs need to double down on reinforcing their personalised services over the next several years, reminding consumers that local branch experts can help much more quickly than bigger banks.

Accountholders should understand that they won’t forego modern digital capabilities when working with a community bank, as they have impressive digital experiences in addition to offering personalised, attentive customer service.

The good news is that consumer attitudes are open to shift after the pandemic – CFIs should be ready to gain ground.

Give back to the community after COVID

Banking local makes a huge economic impact on the community – when consumers keep their money local, community banks and credit unions can make more loans to the community, and in turn enable more job creation.

In fact, community banks fund 60% of small business loans nationwide. That’s despite holding only 15% of the assets across the country.

Local banks and credit unions are heavily invested in their local community – think about small businesses who sponsor the local youth sports leagues in your own community.

The local connection that CFIs have is similar, as they provide community resources that are deeply integrated into the community, such as financial literary classes.

As communities rebuild coming out of the pandemic, local financial institutions will be increasing their community outreach efforts and will look for more ways to invest in community growth.

We will see CFIs focus on making an impact with businesses and services that have struggled since the pandemic and re-committing to the transparency and accessibility that local community members trust CFIs to provide when banking.

On the community level, as people return to a more bustling pre-pandemic lifestyle, there is optimism for new opportunities and growth for CFIs, which have been bolstered by the digital tech inroads of the past 18 months.

Community financial institutions are now amply prepared to strike the right balance between personalisation and digitisation that consumers crave. For the sake of a diverse economy, it’s about time.

 

Tips From the Best Traders

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If you have done even a little bit of research into the world of trading, you will know that there are many books on how to become a better trader. One book that gets mentioned time and again as a trading classic is “Market Wizards: Interviews with Top Traders” by Jack Schwager. First published in 1989, it’s a collection of conversations with some of America’s legendary traders, who made millions from the financial markets. It’s well worth having on your bookshelf.

Here are tips from some of the world’s best traders featured in a book that really stands the test of time:

Find your trading methodology

Traders have different approaches, timescales and can trade across various markets. All successful traders have a methodology to analyse the markets that works for them – from short-term changes in price during the day to looking to catch major trends over months and sometimes even years. It is important to find an approach that fits your own “trading personality”. If you do not feel comfortable with a strategy then chances are that it will not be successful for you.

 

Have a sensible risk management strategy

All the traders mentioned the importance of risk control. There are a couple of elements to this. It is important to trade at a size that does not have a material effect on your account if you are wrong. It is also good practice to have a level in mind (or a stop loss placed on your trade). If this level is hit or stop loss triggered, you admit you are wrong and take the loss. Once again, it’s that familiar trait, or discipline, that played a major part in their success over the years.

 

Accept your trading losses

Linked to the risk control aspect is the acceptance of losses. Experienced traders know that taking manageable losses is part of the business of trading, but it is something that many of us struggle with in the beginning. A series of winning trades can easily be wiped out by one loss if you let it go on for too long. The traders interviewed had confidence in their approach of winning over the long term, so did not have a problem with admitting they were wrong and taking losses along the way.

 

Spend time understanding and analysing the markets

The traders took their market analysis and time devoted to executing and managing trades very seriously, often devoting large chunks of their waking hours to their work on the markets. They weren’t just having a punt now and again or trading on a hunch. There are no shortcuts when it comes to trading success, but the effort they put in was clear from their results.

 

Waiting for the right trade

Many of the traders interviewed said that patience played a big part – waiting for the right opportunity to come along. This ties in with a quote from another classic trading book: “Reminiscences of a Stock Operator”, written about a legendary trader called Jesse Livermore who was active in the 1920s. He said that it wasn’t his doing that made money, but his sitting on his hands. This applies to waiting for the right opportunity, and then holding the trade to maximise profits. Nearly 100 years later, it’s an approach still used by successful traders and one echoed by the many interviewees in Schwager’s book.

 

 

Hedge Funds Post Covid

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Hedge fund managers have faced a litany of unique challenges since the onset of COVID-19, and have learned a lot from those lessons. I recently sat in on a discussion hosted by BNY where top managers shared their veiws about what they learned.

  • Transparent communication is key: Given the continuing and all-permeating air of uncertainty, it has become increasingly important to continue to share experiences with colleagues and partners in the industry. A CCO of a $2B long/short equity fund points out that extra transparency and robust communications are key. That goes not only for communication with investors, but also managers talking with each other. As a manager in the current environment, there is no one person or one service provider who can tell you how to handle all issues of COVID flawlessly. When a leading hedge fund experiences significant losses from changing market dynamics and then liquidates, the entire industry can be spooked—and dropping even the suggestions of secrecy will help avoid unintended consequences.
  • The pros and cons of virtual connections: For better or for worse, today’s managers are more available thanks to more flexible working hours, limited travel and an array of virtual conferencing tools that have allowed our industry to largely continue with business as usual. However, one panelist pointed out that it is not uncommon to be receiving emails at 10:00 p.m. and that virtual meetings tend to lead to more follow-ups. One best practice to optimize the flexibility that technology currently provides is to split due diligence meetings over two or more days. More participants can be involved in real time and open items can be answered more efficiently, as well as providing the time to make everyone more familiar with each other.  One word of caution: virtual meeting fatigue is just as real as the fatigue in our prior lives. Be cautious of being too ambitious with meeting marathons. While your counterparts may appear more available as less time is spent commuting and more time is spent in front of the computer, it’s important to find the right balance of virtual meetings and calls to respect the bookends of a traditional work day.
  • Technology will never replace everything: A fiduciary’s job must continue even if there’s a global pandemic. But after it’s safe to travel again, it’s highly unlikely that the “new normal” will not include onsite due diligence visits, especially when it comes to relationships where investors have never met a particular manager in person. When it comes to technology in general, there is an added emphasis placed by investors and consultants on getting further into the weeds to learn more details about a firm’s systems, especially as they relate to business continuity. When a prospective investor can’t see the servers in person, it’s more comforting when they know details about the infrastructure. Anecdotal consensus from allocators points to the resurrection of the onsite walkthrough, suggesting that while virtual due diligence has largely been beneficial to maintaining the industry’s usual pace for now, it cannot replace the real thing. “They want to get out onto the road again,” said one panelist, proving that the last ten months has shown us once and for all that we do ultimately work in an industry built on human relationships.
  • Hedge funds have re-asserted their worth: According to HFM Insights’s September report titled “Capital raising in a crisis,”1 76% of surveyed investors felt that hedge funds were delivering value for money in 2020. Still, there has been a notable dispersion in performance across strategies. For example, quants (and CTAs in particular) have on average failed to show an ability to perform in unusual market environments, whereas long/short equity strategies have seen a spike in investor interest. It was also recommended that managers stay abreast of co-investments as an area of growing interest from investors, and that emerging markets are approached with caution given a complex global macro environment shaken up by COVID-19, geopolitical tensions, and unique due diligence demands. With record issuance levels of convertible securities this past year, renewed attention also is being paid to convertible arbitrage strategies, which is one of the best-performing strategies in 2020 (HFRI Indices showed their convertible arbitrage index finishing 2020 at roughly +12%2).
  • Still, fundraising requires an innovative approach: Way back in the spring of 2020, when the market was struggling in the initial months of the pandemic, nimble fund managers amended their plans for the year. They reasoned that later stage fundraising situations were easier to wrap up than those in early stages. Data from HFM3 corroborates this, showing that investors were much more amenable to increasing existing allocations in Q3 2020, rather than starting new relationships during lockdown and virtual due diligence processes. Investors also paid close attention to the size of the firms in question. Even in the 12 years leading up to the pandemic, fundraising tended to be more of a challenge for smaller managers, and the current situation hasn’t helped their predicament. One solution presented suggests that those managers leverage existing investors as referral sources. Such an “informational shortcut” could lead to new opportunities and help a manager perform through this environment.

Publicly Traded PE Firms Post Record Q3 Numbers

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All four publicly traded private equity firms just reported unprecedented financial results for the quarter just ended. They also reported huge inflows of assets from their limited partners. Check out the numbers:

KKR,  private equity portfolio climbs 9% in the quarter, posts $1.1 billion in net income. Distributable earnings of $925 million, a 104% yoy.

Apollo Global Management, Distributable earnings of $752 million, despite its net income falling to $249 million in the quarter compared with $263 million in Q3 2020.

The Carlyle Group, net income up over 80% to $533 million in Q3 vs same period the previous year, total AUM now at $293 billion YTD. Distributable earnings of $731 million, that is 4X last year’s number at thistime of year.

Blackstone, total AUM increase to $730+ billion, a 25% increase year over year,  and had a private equity inflow of over $7.4 billion in the third quarter. The firm nearly doubled its net income in Q3, taking in $1.4 billion.

These numbers are enorumous. The Covid and Post Covid era may mark the period of greatest wealth growth in modern times.

Top 10 Elon Musk Productivity Secrets for Insane Success..Guest Article by Dan Silvestre

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I read Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future over the summer. It’s a fantastic read and a detailed account of the ups and downs of one of the biggest visionaries of our time.
It also gives you a sneak peek into Musk’s work ethic and productivity secrets he uses to run multiple companies.
Now, Elon Musk is smarter than an average individual with enormous ambition and drive. But I think that us–mere mortals–can incorporate some of his productivity secrets into our daily lives.
Here are the top 10 productivity secrets of Elon Musk and how you can apply them:

#1 Start the Day with Critical Work

As the CEO of three companies — Tesla, SpaceX, and Neuralink — Elon Musk has a lot of things to stay on top on a day to day basis.
That’s why he starts his day with his most critical work. For Musk, this means dealing with important emails that he needs to address in order to unblock other people’s work and progress. He typically starts the day at 7 a.m. and replies to critical emails for at least half an hour. Musk is careful to filter anything that is not deemed critical, focusing on only the most important items.

In his own words at the USC Commencement Speech:
“Focus on signal over noise. Don’t waste time on stuff that doesn’t actually make things better.”
Apply This Productivity Secret: Find your most important task (MIT) for the day and tackle it first. Your MIT should be the one thing that creates the most impact on your work.

For example:
My most important task is writing awesome content. That’s why I always start the day by sitting down and writing. I won’t move on to the next task before writing at least 1000 words. What’s your most important task? Use the 80/20 rule to help you figure it out and get in the habit of doing it before moving to anything else.

#2 Use Feedback Loops

Musk has a very tight schedule, often working at different locations on any given day. That’s why he’s constantly trying to optimize his time.While admitting he hadn’t read any books on time management, Musk shared some insightful advice on how to become better:
“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.” Musk incorporates not only his own feedback but also of others: he urges entrepreneurs to seek preferably negative feedback. While it might be hurtful at first, you normally end up getting a lot more out of it. He also focuses on hiring the best people in any field that can provide consistent and truthful feedback. Shortening the feedback loops lead to increased efficiency, faster implementation, and a better-finished product.

Apply This Productivity Secret
The great thing about this particular Elon Musk productivity secret is that it works for both your professional and personal life.
Gather your team and solicit feedback about a particular product, feature, management style, business process, or anything that you are currently trying to improve. “Don’t tell me what you like, tell me what you don’t like.” You can do the same exercise with friends. And while the negative feedback may be wrong, you know they are simply trying to help you and it’s well-intentioned.

#3 Reason from First Principles

A first principle is a basic assumption that can’t be deduced from any other proposition. It’s the only sure thing in a complex problem.
Musk reasons from first principles, rather than by analogy (such as previous experiences). This way you build your reasoning from the ground up: “You look at the fundamentals and construct your reasoning from that and then see if you have a conclusion that works or doesn’t work. And it may or may not be different from what people have done in the past. It’s harder to think that way, though.”
Here’s an example of first principles reasoning, from Musk himself: “What is a rocket made of? Aerospace-grade aluminum alloys, plus some titanium, copper, and carbon fiber. Then I asked, what is the value of those materials on the commodity market? It turned out that the materials cost of a rocket was around two percent of the typical price.” Instead of buying a rocket for millions of dollars, Musk decided to purchase the raw materials for cheap and build the rockets himself in his own company. And SpaceX was born.

Apply This Productivity Secret
Reasoning from first principles forces you to think differently. First Principles are about getting to the root cause of the problem. You have to break down the problem into its basic elements. There are three main steps to apply this thinking framework: Identify and define current assumptions: when faced with a problem, write down your current assumptions about it. Break it down into the fundamental principles: find the most basic truths or elements of the problem. Is Musk’s words: “Boil things down to the most fundamental truths and say ‘okay, what are we sure is true’…and then reason up from there.” Create new solutions: if you deconstructed the problem following the first two steps, you are now ready to create new solutions from scratch. If you want a deeper look into Musk’s mind and reasoning by first principles, read one of my all-time favorite articles: The Cook and the Chef: Musk’s Secret Sauce.

#4 Use Asynchronous Communication

The first productivity hack gave you a slight hint for this one: Musk prefers to communicate on his own terms. That means defaulting to email and texts, both asynchronous ways of communication. In his own words: “I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” He also makes himself hard to reach for people outside his company by using an obscure email address. This lets him focus on actual work for his companies.

Apply This Productivity Secret
Progress comes from being focused and performing Deep Work. This means living as asynchronously as possible and with minimal interruptions from coworkers. Here are three solutions to start working on your terms (in order of difficulty): Turn off notifications: shut all notifications down on your phone, computer, and any other gadgets you use. If it’s truly important, people will call
Decline meetings: don’t agree to a meeting unless there is a clear agenda and you know the expected outcome; if possible, use email instead. Work remotely: a noisy office means distractions, whereas working from home is done in silence. If that’s not a possibility, ask for a private office. Minimize distractions in your daily life in order to make progress in meaningful work.

#5 Master Communication

When Musk is not building rockets or revolutionizing the automobile industry, there’s one place you can always find him: on email. He joked on a conference: “I do a lot of emails — very good at email. That’s my core competency”. He is extremely clear, concise, and direct on his emails. As an example, read the email sent to his entire staff about the use of acronyms aptly called “Acronyms Seriously Suck”. He frequently emails his entire company with updates, how to communicate, company visions and mission, and being more productive at work.
“People work better then they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.” He is also a master at public speaking, converting complex concepts into easy to understand language using an authentic voice. Musk often uses the present tense when talking about visionary topics, a language trick that excites the listener into feeling the future is now.

Apply This Productivity Secret
According to a study of Carleton University, a third of the workweek of the “typical’’ knowledge worker is spent on email. That’s why mastering communication over email is an art form. You want to be succinct but also get your message across. In an email, every word counts. Here are some tips on how to master communication over email: Keep it short: don’t write ten sentences when two suffice. To practice, take an email you’ve already written in normal fashion and edit it down to half the words. Avoid squishy words: avoid writing “I feel”, “I’m not sure”, “perhaps”, using the passive voice, or any adverbs that waste time for both you and your recipient and create confusion and misunderstandings. Know what you want: think about the intended outcome of the email and outline it first in plain-spoken language. With practice, this outline IS your email. Bold the important: if you need a reply from a particular person on a thread with multiple people, put their name in bold with action items and timeline. Forwarding code of conduct: never forward along a massive email chain without a few bullet points as a quick summary at the top explaining why you’re sending it and action items you need from the other person

#6 Batch Tasks

Musk multi-tasks strategically. Whenever possible, he combines several tasks together in a productivity hack known as batching. For example, he answers emails while eating or having a meeting over lunch.
Here’s a quote from Elon on the subject:
“But what I find is I’m able to be with [my kids] and still be on email. I can be with them and still be working at the same time… If I didn’t, I wouldn’t be able to get my job done.”
Another example is going through emails and invoices while on phone meeting or interviews.
Apply This Productivity Secret
Studies have confirmed that multi-tasking is normally less efficient than single-tasking. The brain needs time to adjust when navigating different tasks, also known as task switching. Switching makes you tired and unproductive, not the tasks themselves.
But if you batch similar tasks that call for similar mindsets you can efficiently work on multiple tasks without losing your workflow. In other words, your brain is focused on one type of task at a time.
Here are a couple of examples:
Outlining all your blog posts for the upcoming week in one sitting
Processing all emails, Slack, phone calls, and other communications at once
Updating several related worksheets at the same time
To find more activities you can stack, write down all your general activities for the day and week and identify the ones that can be batched together. Try the batch a couple of times and rearrange tasks if necessary.
To process batches even faster, use the Pomodoro Technique.

#7 Scheduling

Running three companies is no small feat, which means time is of the essence for Elon Musk. He is constantly trying to optimize his time using feedback loops. Like many other ultra-productive and successful people, he follows a very detailed and specific daily schedule. He breaks his calendar into five-minute slots and finding your way into one of those openings is tough work. He prioritizes engineering, design, and manufacturing, spending 80 percent of his time at work on those areas. “I don’t spend my time pontificating about high-concept things; I spend my time solving engineering and manufacturing problems.” By splitting his day into 5-minute chunks, Musk manages to get more tasks scheduled into his work.

Apply This Productivity Secret
The most productive people work from their calendar instead of a to-do list. Calendars are finite and give you a better sense of time, making it easier to determine how much time you have to complete projects during your week. Breaking your days into small chunks and scheduling tasks on your calendar can boost your productivity. But you don’t have to use 5-minute chunks. I found that the most efficient way of organizing my work is to break the days into 30-minute slots. Find a timing that works best for you and your work.
And make sure that you schedule everything: checking email, calling clients, lunch, and meetings. Everything goes on your calendar.
Rip to-do lists and instead work from your calendar.

#8 Embrace Stretch Goals

Perhaps one of Musk’s most notorious character traits is his tendency to set incredibly ambitious deadlines for his companies’ projects. He uses stretch goals as a way to change perception: “The first step is to establish that something is possible; then probability will occur.”
Here’s a story from a former SpaceX executive: “It’s like he has everyone working on this car that is meant to get from Los Angeles to New York on one tank of gas. They will work on the car for a year and test all of its parts. Then, when they set off for New York after that year, all the vice presidents think privately that the car will be lucky to get to Las Vegas. What ends up happening is that the car gets to New Mexico — twice as far as they ever expected — and Elon is still mad. He gets twice as much as anyone else out of people.” (emphasis mine). The last sentence illustrates the power of stretch goals. Even in the face of failure, your goal was so outrageous, so impossible to achieve, that you celebrate the small achievements you made because you expected that nothing would come out of it. The initial plan of Tesla was to start shipping the Roadster in 2006. The company pushed that deadline back several times until the car actually became available in 2008. Even though they released its car almost two years after the deadline, Tesla delivered the first completely battery-powered electric car. In his own words: “I say something, and then it usually happens. Maybe not on schedule, but it usually happens.” Musk’s stretch goals have given us a world where one of the best cars you can buy is electric, and where we finally have reusable rockets: “When Henry Ford made cheap, reliable cars, people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.”
Setting goals that maintain the status quo doesn’t get you reusable rockets.

Apply This Productivity Secret
The intention of setting stretch goals is to push yourself outside the comfort zone. Growth doesn’t happen when you keep doing what you’ve already done in the past. It comes from failing while trying to make progress. If you aim to achieve five great things and only succeed at two of them, you are outperforming all the people who never tried in the first place. Stretch goals demand more quantity and quality of work and forces you to innovate more often than ordinary goals. And in the pursuit of it, you grow your skills to where they need to be in order to get it done. At first, you won’t know how ambitious your stretch goals should be. Using trial and error, understand how much past your limits you should push. But the most important thing is to start trying and then adjust as you go.
Next time you are making plans for work, take a few extra minutes to include a stretch goal. Try to push yourself to perform 50% better than your normal goal requires. Go big and see if you can surprise yourself with incredible performance. Using this strategy is the first step towards smashing goals and reaching targets you didn’t even think were possible!

#9 Develop a Growth Mindset

In 2004, Musk called a supplier to get the price of an electromechanical actuator. The supplier quoted $120,000. Reasoning from first principles, Musk broke down the components needed and asked Steve Davis, now SpaceX’s director of advanced projects, to build one from scratch for under $5,000. Davis spent nine months designing and building the actuator for $3,900, which flew to space inside the Falcon 1 rocket. Elon Musk is never satisfied with where he is now. His companies have had enormous achievements, but Musk knows that there’s always room for improvement — in every area. There’s always a better, faster, or cheaper way to do things:
“You should take the approach that you’re wrong. Your goal is to be less wrong.”
This is what is called a growth mindset, an important skill that separates successful people from everyone else. When you have a growth mindset, you know you can learn anything if you put enough effort into it. And if you fail, you approach the problem from a different angle until you find a solution that works. You iterate until you get it right. In Musk’s words: “Failure is an option here. If things are not failing, you are not innovating enough.” The opposite is known as a fixed mindset, where the status quo is rarely challenged. Things will always be the way they are because “that’s how we do things around here”. Preconceived notions are taken as universal truths, instead of being questioned. Thus, people stagnate. On the other hand, developing a growth-oriented mindset brings progress to both our personal and professional lives. And even if you manage small gains each day are small, they compound over time. A 1% gain every day compounds to almost 38% increase over a year.

Apply This Productivity Secret
Growth comes from tackling difficult problems, questions, and challenges. In order to succeed, you need to train the brain to look at failures and struggles as progress, as getting closer to the solution. Here’s how you can start developing a growth mindset:
Continual learning: expand your knowledge with books, learn from your personal challenges, and from others; loading your brain with fresh knowledge enables it to come up with new ideas and solutions that add value to your job and life. Be persistent: shift your perspective to look at failures as minor setbacks and learning experiences in the great scheme of things; adapt and iterate your ideas so you can be successful on the next try. Live for challenges: if you have two choices, choose the harder; look at challenges as an opportunity to expand your skills and grow.Embrace failure: at some point in life, everybody fails; learn from failures by understanding what went wrong and how it can be improved and use that experience in the next try. Open to feedback: effective and timely feedback on areas to improve is a critical component of success; be more open to receiving feedback, even the non-constructive one
Celebrate others: “no man is an island”, so start supporting other people successes because they won’t dampen yours; when it’s your time to shine, they will celebrate with you.

#10 Develop a Wide Knowledge Base

According to his brother, Musk used to read 2 books a day at his early age. In other words: he devoured knowledge. This led to a wide understanding of many sciences, such as physics, math, engineering, and computer science. One of my favorite quotes is about how he describes knowledge: “It is important to view knowledge as sort of a semantic tree — make sure you understand the fundamental principles, ie the trunk and big branches, before you get into the leaves/details or there is nothing for them to hang on to.”
Even when running his companies, Musk constantly tries to learn from the people around him that have more knowledge on a specific topic. Here’s a passage from the book: “He would trap an engineer in the SpaceX factory and set to work grilling him about a type of valve or specialized material. “I thought at first that he was challenging me to see if I knew my stuff,” said Kevin Brogan, one of the early engineers. “Then I realized he was trying to learn things. He would quiz you until he learned ninety percent of what you know.”
Over the years, Musk developed T-shaped skills: a lot of knowledge in one particular field and a substantial amount of knowledge in many other disciplines and topics. This allowed him to be world-class in one field (business) but also use his broad knowledge to innovate, find different solutions, be more creative, and collaborate with experts in other fields effectively.

Apply This Productivity Secret
Let’s start with a practical example: you want to be healthy. In order to be healthy, practicing just one sport isn’t going to cut it. You need to know a whole lot of skills: you need to learn the basics of a good diet, how to develop muscle, flexibility, different cardio, condition, etc. While you have deep knowledge in a particular field — the sport — , you also developed broad knowledge in many other areas which are the basis on being healthy. This is the T-shaped skills approach. Let’s look at someone who works in Marketing or Growth: deep knowledge in acquisition channels such as PPC, SEO, and viral loops, while also having broad knowledge over other topics such as statistics, some programming, design principles, and copywriting. Here’s how you can develop T-shaped skills in your area:
Draw a T and list the main skills, secondary skills, and base knowledge. If it helps, model a successful person in your field and their range of expertise. Now see where you stand in each of those areas. Improve your deep expertise by reading books, taking courses, reading about your industry, and learning from other people. Continually reevaluate yourself in the areas and adjust your learning to become T-shaped.

#11 BONUS: Showering
One of the most upvoted questions on the 2015 Reddit AMA with Musk was: “What daily habit do you believe has the largest positive impact on your life?” To which Musk simply replied: “Showering.”In another interview, Musk admitted the shower is where he normally comes up with the best ideas: “This sounds really cliche, but like, the shower is probably like the most… wake up, go shower in the morning and I think so what’s really happened is things have percolated in the subconscious and it’s not really occurring in the shower but you’re kinda getting the results from last night’s you know, computation, basically.” (emphasis mine). I think that’s the lesson in productivity from showering: your brain has been working all night for you, trying to come up with solutions in the background. It takes a few minutes to turn “on” and that can happen during the shower, helping you see challenges with more clarity.
It also provides you with quiet time to think right after refreshing your brain. You can use it to plan the day ahead or think about solutions for problems you might face during the day ahead, for example.
“I think it is possible for ordinary people to choose to be extraordinary.”
Stay blessed, and stay inspired!

So, You Want to Get in on the Podcasting Boom. Here Are 3 Things to Consider First:.guest article by Michelle Manafy reprinted from Inc.

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Apparently, this podcasting thing has really caught on. All kidding aside, there are now more than 750,000 podcasts on the market and podcast fans populate about half of the households in America. And podcasting is even more popular in Australia, Sweden, Spain, and South Korea. It is a global phenomenon driven by smartphones and a desire for a steady stream of information and entertainment.

Needless to say, marketers have taken notice. The spend on podcast advertising was over $479 million dollars last year and expected to exceed a billion dollars by 2021 in the U.S. alone. It isn’t just the appeal of a booming new market that is attracting these ad dollars. In an age of banner blindness and ad blocking, marketers are enthusiastic to find a platform with engaged audiences that stay tuned in, even during the commercial breaks. In today’s distracted culture, it is hard to balk at a medium in which a full 70% of people say they listen while doing nothing else.

The medium attracts men and women in almost equal numbers and an almost even number of adults aged 18–54. Though the podcast audience is still mostly white, the numbers are climbing across ethnic groups. People are listening to learn, be entertained, stay up to date, relax, and feel inspired.

Unlike its audio predecessor, radio, podcasts offer unrivaled intimacy. Often a headphones-on experience, a podcast isn’t background noise, skimmable, or swipable. Podcasts provide the kind of lean-in experience that actually harkens back to radio’s early days, when families would gather around and listen to breaking news or serialized entertainment with rapt attention.

Three keys to effective podcast marketing

So, if you are considering jumping into podcasting to deliver your marketing messages, here are some key considerations:

1. A natural fit

While podcast advertising can be dynamically inserted, many podcast ads are still done the old-fashioned way, with the podcast host reading ad copy. This may sound old-timey and potentially lacking in the hyper-targeted bells and whistles that marketers have come to rely on. However, here’s the thing: It works. While all advertising benefits from a solid contextual fit, this type of podcast ad benefits from its tightly woven integration into the programming that surrounds it. In fact, the tighter the weave, the more effective the advertisement.

Thus, not only should the podcast itself be selected for its ability to reach your desired audience, marketers must create messaging with the same care as the podcast producer. In fact, the latter may well be willing to help with your creative. If so: listen. This is not a question of campaign supremacy. Rather, this is a situation in which the marketing message that fits most naturally into the context of the podcast itself will be best received by the audience — and most effective.

2. Effective as one, two, three

Most podcasts offer three spots for host-read or pre-recorded advertising: pre-roll, mid-roll, and post-roll. It is well-documented that brand recall is higher when consumers are exposed to advertising multiple times (particularly across different channels). For podcasts, campaign effectiveness improves if a brand appears in more than one ad within a given podcast.

Given the medium, this approach offers marketers a distinct storytelling opportunity. Start by conceiving of your creative within the context of a specific topic, or the general subject matter, of a particular podcast series. Remember that a natural integration is essential to maximize the impact of podcast marketing. Then, take this a step further by creating a narrative of your own that creates its own storytelling tension with a satisfying payoff in the end.

3. Integrate to do great

It might be tempting to look at the vast podcast audience and try to carve some of it out all for yourself. However, the podcast ecosystem’s vast reach poses its own challenges. Most people discover podcasts through social media and word of mouth. So, if you boast a large following and network already, you have a shot at do-it-yourself podcasts. However, you’ll still have to tackle compelling content creation and mastering podcast production, of course.

Given that the most effective podcast advertising aligns with a production’s subject matter, partnering with an established podcast producer on a branded podcast or series is an option well-worth considering. While this is not an inexpensive marketing solution, it packages in production and promotional costs. If the alignment is tight enough, audiences won’t bat an eye at that brought-to-you-by message. A professional production partner knows audiences (and how to attract and satisfy them). A good branded series can capitalize on a current trend and feature advertising that his a shorter lifespan or cover an evergreen topic and be discoverable — and enjoyable — for a long time to come.

The payoff

More than half of podcast listeners say that they are somewhat or much more likely to consider a brand they learned about in a podcast ad. Brand recall studies are typically quite high for podcast advertising. In fact, podcast advertising has been found to increase key metrics like awareness, ad recall, affinity, recommendation and purchase intent. This is a lean in medium where consumers are not prone to ad skipping. Unfortunately, marketers have taken some misguided paths with digital marketing. With podcasts, we can apply many lessons learned and create a message that makes the most of the medium.

Podcasting provides an opportunity to reach audiences of all types in the context of content they are excited to consume. And unlike much of the distracted viewing or swift swiping in digital, podcasts provide attentive audiences. Now deliver a message that’s well-worth listening to.

Update From Davos: Exceprts From Boston Consulting’s New Leadership Agenda for the Private Equity Industry

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Content Summary

  • Private equity could grow by five times over the next decade.
  • Big firms will get bigger and smaller firms will specialize.
  • Firms will need to align with environment, social and governance expectations.

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The modern private equity (PE) industry has come a long way from the junk bond and leveraged buyout days that characterized its early formation. In 1980, only a handful of firms existed, none of them household names, and private placements were little understood. Since then, the industry has grown exponentially, becoming a $4 trillion sector globally in the space of four decades.
Have you read?
While impressive, this growth could pale in comparison to what the next 10 years might bring. Not only is there massive headroom – PE currently represents less than 5% of total global assets under management (AuM) and less than 2% of total investable capital – several factors could give the industry a sky-high bounce.
The first is the unprecedented rate at which the industry is accumulating capital. AuM is growing at two times the rate of the rest of the market. Second, as fund sizes swell, PE’s influence is stretching across nearly every major sector of the economy. “Mega funds,” each with more than $10 billion in AuM, and some with twice that amount, are becoming a fixture of the PE environment.
Third, business and investor sentiment is shifting in favour of private placements as short-term earnings pressure, share price volatility and governance challenges sour some companies and backers on the public markets. Finally, the near-term economic outlook, though a bane for some, could be a boon for PE. With underperforming companies forced to devote attention and resources to shoring up balance sheets, well-positioned PE firms and portfolio companies can take advantage of the slack to advance their market position, embrace new investments, and fast-track business and operating model improvements.
But while the growth potential over the next ten years is significant, PE is going to have to work a lot harder than before to capture it.
If AuM swells by five times in the space of 10 years, as our analyses suggest it might, existing PE models will come under enormous pressure. Boosting returns amid ongoing economic, geopolitical and market uncertainty will require leaders to think, plan and invest in new ways – with a focus on value, an emphasis on digitization, and a commitment to evolving their internal and portfolio company organizational models.
The rising tide will not lift all boats. We’re likely to see greater bifurcation between huge funds and niche specialists. Big firms will get bigger and smaller firms will specialize. Organizational models will be pulled between the need to achieve scale on the one hand and diversification on the other. In the meantime, technology continues to advance. If time is money, earning it will require firms and portfolio companies to catch up with digital leaders and acquire advanced tools and capabilities.
Given the speed of change, it will no longer be enough to improve by increments. Firms must pull multiple transformation levers in parallel – within their own organizations and across their portfolio companies. They will need to think deeply and more creatively about how to attract and retain the skills needed – and more fundamentally about who they want to be. Are they content with becoming “boring asset managers” or can they capture and scale the smart, competitive energy that defined their early success and in ways that align with rising environment, social and governance (ESG) expectations? We believe the answer is yes for those willing to embrace the following imperatives.
1. Create a differentiated go-to-market strategy
With mega funds, large sovereign wealth and pension funds, and select PE funds allocating landscape-shifting sums of capital, the gap between large players and the rest of the field will widen. The same strategies that worked over the past decade will not work going forward. Large funds will need deeper diversification, not just across industries, but also across geographies and asset classes. Smaller firms will need to resist attempting to service the entire value chain and instead look to dominate high-growth niches.
2. Design the firm of the future
As funds get larger and investment more diverse, PE will require expertise from multiple domains. Cross-deal-team integration around assets that have complementary characteristics will be crucial. Organizations also need to manage the tension between longer holding periods and near-term value creation. That balancing act requires building out the processes and culture to enable fail fast and learn quickly environments, while continuing to back transformational capabilities within their firm and across their portfolio companies.
3. Achieve digital transformation at scale
To help targets incubate new products and services, achieve competitive cost performance, and fine-tune their commercial strategies, firms must aggressively implement digital capabilities. PE leaders are uniquely positioned to pinpoint high-value opportunities. What they must now do is scale these insights across their targets – tapping advances such as machine learning, natural language processing, and process automation – to gain needed reach and dexterity.
4. Embrace the business imperative of diversity
The next 10 years will see a war for talent as big firms scale and smaller ones diversify. The ambitious, can-do culture that attracted the sharpest minds over the last two decades will go stale unless firms find a way to rejuvenate and redefine it for a new generation. Leaders need to manage their growth carefully lest they lose the cultural “mojo” that attracted so many bright, young people to the industry. They must also think creatively and develop career paths to build the firm’s digital competencies and provide the innovation edge needed. Building teams that feature greater diversity in terms of background and expertise will be crucial.
5. Optimize for social and business value
As a direct and indirect employer of millions of workers globally, firms need to embrace their role as holistic value creators and as industry stalwarts. Good corporate stewardship will be essential. Greenwashing remains an ongoing investor concern. To demonstrate credibility, managers need to make a concerted push to incorporate ESG metrics into their investment methodologies and demonstrate the financial value that comes from this approach.
Leaders that embrace the imperatives outlined here can turn PE into a force for good, with virtually no limit to how much they can grow.